I usually start the day scrolling through Instagram to see any posts that have gone live internationally or overnight. It was so new. Be confident in your abilities and know your worth.”. During my time at Hatching Communications however, the media landscape shifted before my eyes. Don't miss out on exclusive interviews, interesting features, news and views about women who are living exceptional lives. The beauty of working for yourself is that there is no typical business day. Founded in 2015, Day Management is one of Australia’s first digital talent agencies. That is one choice I sometimes regret. Tell us your comments in the section below and don’t forget to follow Genevieve and her agency DAY MANANAGEMENT HERE! Day said she recognised the opportunity in Instagram and knew she had to be part of the game. “They (influencers) were creating this beautiful content and reaching tens of thousands of people but didn’t quite know how to monetise it. With the worldwide impact of COVID19, it has completely changed the influencer landscape. “Leave your ego at the door and develop a really thick skin, especially if you’re in a sales role or pitching for new business. Genevieve noticed a rising demand for blogger representation and need for an interface between talent and brands, and Day Management was born. Most days I’ll have a conference call or meeting with one, or more, of my talent. My Dad is a doctor and my Mum a teacher, and both parents really valued a hard work ethic growing up. Finally, get as much industry experience as you can. My uni classmates have gone on to write for GQ, lead the team at creative advertising agencies and work in house for global fashion brands. With influencers in the fashion, beauty and lifestyle markets, Day Management connects talent with like minded brands to forge partnerships designed to inspire and activate audiences. In hindsight, I feel so bad for my school Career’s Counsellor as I was never interested in a plan B. I wanted to achieve the best ENTER score (now ATAR) and go to the best university for my field. When Genevieve Day started an agency that promoted fashion bloggers and influencers in 2015, it was at a time when the term ‘influencer’ wasn’t the buzz word it is today. Always have your finger on the pulse, especially in this digital age where everything is changing so quickly. “I think a lot of people think they don’t have the right to be there or the right to be talking about themselves. Your email address will not be published. A lot of time is spent at the desk doing negotiations and contracts,” she said. I’ll spend my afternoon downing multiple coffees and replying to emails. I loved every element of our campaigns, from creating guest lists for launch events to helping news crews set up and film. There are 100+ professionals named "Genevieve Day", who use LinkedIn to exchange information, ideas, and opportunities. I can remember the excitement I felt as a fresh faced 18 year old experiencing her first work event. Sharon Green is the founding editor of SHE DEFINED. “At the end of the day, it has to be authentic to the influencer.”. People don’t do that anymore. I began interning at PR firm, Hatching Communications, the same time I started my university degree at RMIT. We offer competitive salaries and benefits in an environment you can look forward to working every day. Her talent management agency, Day Management, now represents 16 influencers, including bloggers, actors and reality stars, who have a combined reach of more than 3 million. Our talent are exclusively selected and managed with a personal, individualistic approach designed to take our influencers to the next level, moving them from behind the computer to in front of the camera as brand ambassadors, emcees and media personalities.