Founded in 1996, Alexa is a global pioneer in the world of analytical insight. They also tend to focus on large sites, so smaller sites are more likely to be inaccurate. Growtraffic.com is the leading pop-under traffic network. For the discerning digital marketer or business professional seeking concrete competitive insight for marketing strategy and decision making, SimilarWeb may just be your best choice. Top 3 Traffic Sources: Only offers statistics for Search: 8.10%. Bottom line:Alexa is more expensive than SimilarWeb. Direct (42%), Search (26%), Referrals (24%). A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good run for its money when it comes to traffic data, web rankings and more. Any and all tools will be necessarily limited in the amount of data they can index and analyze. 0. Popular pages, keyword analysis, engagement, desktop and mobile splits, and so on are all available. Whilst SimilarWeb’s Advanced plan allows a more flexible choice of timeframe for the data (up to 12 months), Alexa’s site overview insights are averaged out based on the previous 3 months of data. SimilarWeb offers a clear and concise overview of a domain’s traffic and audience statistics. Your competition is either going to have too little data to estimate properly or they’re going to be bigger than you such that you’re not really competition. Industry Analysis for the ‘Shopping’ Industry. Looking for the right Marketing Analytics solution for your business? We provide the biggest online software directory (more than 18,000 listed tools), free TCO pricing calculator, informative buyer guides, reports and easy to read head to head software comparisons! SimilarWeb price Starting from $199 per month , on a scale between 1 to 10 SimilarWeb is rated 2, which is much lower than the average cost of Marketing Analytics software. Alexa Traffic Rank: calculated using the average daily visitors and pageviews of a site over the last 3 months, the Alexa rank indicates the popularity of a domain (amazon.com) in comparison to other domains. Demographics: Alexa compares the demographics of each site’s visitors against the “internet average”, such as: gender, education, location, age, income, ethnicity and children. By analyzing information such as the upstream and downstream sites, visitor demographics and backlinks of a competitor’s domain, you can find new online opportunities for your business, such as potential partner sites, new target markets and much more. This is where things get tricky. First of all, many tests don’t even cover them, because to get traffic numbers, you need to pay. If there is one area where SimilarWeb is an obvious stand out, it is in regards to the mobile data and additional insights offered on their platform. ), we at Seperia have decided to put these two competitive intelligence powerhouses head to head, to help you decide which is the right tool for your marketing and business decision needs. Traffic Volumes by Source: graph showing the monthly traffic volumes from each source. SimilarWeb vs Alexa: Which Traffic Estimator is More ... What is The Best Competitive Analysis Tool for PPC Ads? Check Alexa, SimilarWeb, or another traffic estimator to see what they estimate your site traffic to be. To gain a better analysis of your or your competitor’s backlinks history, we would suggest checking ahrefs.com instead of Alexa’s Sites Linking In list. Basic ($9.99/month): includes Alexa Rank, engagement metrics, reputation metrics, basic demographics and up to 6 months of historic traffic trends (reach% and pageviews%). Direct Measurement Learning Set: Hundreds of thousands of websites and apps directly connected to SimilarWeb that provide measurement sources. Google Play Keyword Analysis for Keyword: “amazon”. As such, Alexa Rank isn’t really that important. They combine four groups of data for their analytics. SimilarWeb’s Mobile Data and Additional Insights. They have ISP data with a similar story: ISPs send them anonymized user behavior data for analysis. 4 Tricks to Increasing Your Website’s Alexa Rank. To gain a better understanding of amazon.com’s online competitiveness, we have chosen to compare the site to ebay.com, bestbuy.com, walmart.com and overstock.com. Note that you can get very, very basic metrics using the Alexa SiteInfo tool, but most of the data is hidden; it’s a teaser for the paid plans, not a real tool. Competitive analysis is surprisingly valuable when it…. Alexa’s site overview offers a comprehensive collection of metrics by which we can analyze a domain. The Audience Overview offers a clear layout of metrics such as: Traffic from September to November 2015: 3,153,000,000, Top 3 Traffic Sources: Direct (42%), Search (26%), Referrals (24%). As for the pricing, they don’t list it publicly anymore. Traffic is only one part of the Alexa Rank, so don’t confuse the two. Copyright © 2020 Growtraffic.com. Built for advertisers. They have panel data from partner apps that send them analytics information. This means a service either needs its own data sources or some other unique selling point to stand out from the competition. To gain a better analysis of your or your competitor’s backlinks history, we would suggest checking. We are working to collect the list of features, We are working to collect the information, ITQlick Rating is based on the software score (below) and aggregated online reviews, ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions, pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions, license pricing (if provided by the software vendor), Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions. It also lets you check on how the competitors are doing to get an idea if their strategies ... Alexa is software that helps users in gaining insights to the website/online performance of their competitors. *Note, the date range for both SimilarWeb and Alexa metrics have been set for the past 12 months. The Mobile App Analysis also allows for comparison of up to 5 apps. Audience Demographics: including gender, education, age, income and more. Given the modern trend of long-tail keyword targeting, this means tools need to broaden their informational base or they will be increasingly inaccurate. Whilst analysing your chosen site, you can quickly and simply add the competitors’ domains by clicking the ‘Compare’ button at the top of the page, offering a comprehensive comparison across all of SimilarWeb’s data categories. Advanced: Offers website analysis with up to 12 months of data, 500 results per metric, full website comparison and mobile app analysis. Not everyone has need of one, but they come in handy when you’re a marketer looking to say, figure out how much traffic your competitors are getting. Engagement Metrics: based on the last 3 months, shows bounce rate, daily pageviews per visitor and daily time on site. They have panel data from partner apps that send them analytics information. You are Comparing Similarweb and Alexa on Analyzo. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". For most sites tested – and I’d guess for your site as well – they would give a number between 1 and 20 percent higher than the actual numbers you’ll see in Google analytics. This data is also presented on an interactive graph that shows trends for all search visits, organic search visits and paid search visits. Sites that have apps to access their content, like YouTube or Facebook, would give you inaccurate information after one month, but it’s also not that useful for most small-scale sites. Up to 500 of the referring websites (including each website’s category, global rank and traffic share). The fact that you can get some data for free just for signing up is a very potent sell, so I’m not going to complain. For most sites, this is three months of data. As a digital marketing company with many years experience utilizing such tools (and following our full reviews of both Alexa and SimilarWeb), we at Seperia have decided to put these two competitive intelligence powerhouses head to head, to help you decide which is the right tool for your marketing and business decision needs. The Advanced package also includes Industry Analysis (traffic and engagement metrics for over 200 industry categories) and Google Play Keywords insights. SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa has been in the data analytics space for over two decades and has become a household name for marketers, business owners, and publishers around the world. This list can be filtered by the type of search traffic, search channels and sources. ScreamingFrog’s test had SimilarWeb overestimating one site by a whopping 128%, more than double the actual traffic the site got. Imagine running it on your competition and seeing that! It lets you get five results per metric you search, and it gives you one month of mobile app data and up to three months of web traffic data. SimilarWeb also tends to overestimate data. The tool should support the processes, workflows, reports and needs that matter to your team. Alexa only considers domains, and don’t pay attention to subdomains or specific pages, so you’re only able to estimate traffic for domains as a whole. Be Aware! Alexa Internet, Inc.: The Search section on SimilarWeb’s platform offers more than just keyword rankings. As a digital marketing company with many years experience utilizing such tools (and following our full reviews of both. Alexa vs SimilarWeb In conclusion, SimilarWeb is better than Alexa in every way but brand recognition. .Alexa list of features include the following: We are still working to collect the list of features of Alexa. That said, when SimilarWeb gets something wrong, they get it very wrong. Report it . Our obsession is to empower customers through compelling and actionable insights that drive measurable results for their business. The site comparison feature in SimilarWeb is not only a stand out for the range of insights you gain, but the bright colors and visual presentation of data make it just that little bit more fun to play around with. There is also no information on when these links were added and how many links there are per domain. Similarweb vs Alexa. Paid Keywords: ranked by the number of ads that appear for each keyword. 2012 - 2020. On top of the extensions, Alexa also pulls data from sites that have installed the Alexa script on their site (and certify their metrics). The site overview data supplied by SimilarWeb is split into two main categories- Website Audience and Traffic Sources. The referrals data is presented clearly and also includes the option to filter results by Website Category, or simply search for a domain to check its share in the referral traffic pie. For example, most tools seem to underestimate sites that have a lot of traffic from narrow, long-tail sources. However, there are some additional metrics that could be of interest, not only for comparison but also to learn more about your site. For example, the Reputation Metrics would indicate that bestbuy.com has a lot of work to do on its Facebook Page. There are a lot of different estimators out there, but the two biggest options are Alexa and SimilarWeb. Let’s take a look at some of these key metrics, head to head. This means you can go from analyzing one site’s traffic sources, search data, referral traffic, keywords and more, to analyzing those exact same metrics for 5 different domains in a matter of seconds.
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