Topics To facilitate the purchase of commercials on Detroit radio, stations will supply candidates with a political rate-card. In these windows, when broadcasters sell time to candidates for ads in connection with the races to be decided on these dates, they must sell them at the lowest rate that they charge commercial advertisers for the same class of advertising time running during the same time period. The LUR is immediately preemptible (IP) so it is a bit risky for those who do not know how to play the game and stay on top of the system. political advertising, best way to advertise, political rates, Feb 26, 2020 7:09:44 AM / by These are just some of the issues that stations will need to deal with as the election season kicks into high gear. US Political and Election news from around the nation - by Ron Gunzburger, publisher of the award-winning Politics1.com site Here are other important facts about political advertising on Detroit radio. radio advertising, Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair and Wayne. The LUC window opened on January 15 for South Carolina’s Democratic primary and will open on January 23 for stations in Puerto Rico. Once legally qualified candidates buy time, inside or outside the political window, the “no censorship” rules apply (see our articles here and here), meaning that you cannot censor a candidate’s message. But that means that the station has no liability for the candidate ad. To win a modern election requires advertising. political advertising, More FCC Consent Decrees for Political File Violations – Issues to Watch in the Last Weeks of the Election, A Video Summary of the Rules on Lowest Unit Rates and Other Political Broadcasting Resources, This Week in Regulation for Broadcasters: September 12, 2020 to September 18, 2020, Sponsorship of Political Advertising On-Air and On-Line – A Video Presentation and a Congressional Research Service Study, Lowest Unit Rate Window for the November Election Opens on September 4 – Thoughts on Computing Your Lowest Unit Charges to Political Candidates, This Week in Regulation for Broadcasters: October 10, 2020 to October 16, 2020, Music in Podcasts – As Podcasts Shut Down Following Infringement Notices, Looking at the Required Music Rights, This Week in Regulation for Broadcasters: October 3, 2020 to October 9, 2020, FCC Announces Plans to Authorize All-Digital AM Radio at October 27 Open Meeting. radio advertising, Closer to the election date it is possible that some popular programming areas will no longer be able to clear at the lowest rate, in that case you bump up only one level to the next tier on the rate card for that program. Biden's summer ad strategy: Outspend Trump but play it safe https://t.co/2127ZG34p1. On January 18, the lowest unit charge window for Presidential primaries or caucuses begins in Super Tuesday states including Alabama, American Samoa (D), Arkansas, California, Colorado, Maine, Massachusetts, Minnesota, North Carolina, Oklahoma, Tennessee, Texas, Utah, Vermont, and Virginia. It’s time for disclaimers on electioneering digital ads. His regulatory expertise includes all areas of broadcast law including the FCC’s multiple ownership limitations, the political broadcasting rules, EEO policy, advertising issues, and other programming matters and FCC technical rules. Candidates are allowed the lowest-unit-rate (LUR) for media buys within the 45-day Primary and 60-day General election windows.
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