google analytics ecommerce reports

This section explains how the Shopping Behavior and Checkout Behavior reports handle users looping back through pages in a funnel, users skipping pages in a funnel, and users not following the sequence of the funnel. The number of units of the item purchased as part of this transaction. Now you can grab your Tracking ID and add it to your store. send product data it should be done with a separate hit. For details, see the Google Developers Site Policies. Click the button below to download the guide, plus a summary of all 10 ecommerce reports we covered in this blog post. Click Admin, and navigate to the view you want. Perform user testing and CRO on devices with high traffic volumes and low conversion rates. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center. process, with a single product, and some additional information about the ec:setAction to indicate a checkout_option. The Ecommerce reports allow you to analyze purchase activity on your site or app. By default, the But in order to fine-tune your efforts and get your e-commerce business running at its peak, you need to know which specific reports … A user is counted only once for each page because the funnel is illustrating the number of sessions during which each page was opened. Note: In this report under the advanced settings Exclude: Sessions; Less than: 1000. for the user (e.g. Google Analytics Web Interface, select the view (profile) and click on They form your business's revenue foundation. The examples use a three-page funnel: Page A > Page B > Page C, Page A > Page B > Page C > Page B > Page C. The user looped back from Page C to Page B, continued through the sequence of the funnel, and consequently opened Pages B and C multiple times. Voici comment le faire. Remove one or more products from a shopping cart. Store). Pour créer un rapport pour une certaine période, choisissez les dates dans le coin en haut à droite. 2). You'll be doing this for most of the reports in this post. Google Analytics reports can produce a wealth of information. Product Revenue (revenue from individual product sales), Average Price (average revenue per product), Product Refund Amount (amount returned to users as refunds), Cart-to-Detail Rate (number of products added per number of product-detail views), Buy-to-Detail Rate (number of products purchased per number of product-detail views), Date (cumulative transaction data by date), Revenue (total revenue from ecommerce transactions; depending on your implementation, this can include tax and shipping), Tax (total tax charges for ecommerce transactions), Shipping (total shipping charges for ecommerce transactions), Refund Amount (Currency amount refunded for a transaction), Quantity (number of units sold in ecommerce transactions), Product List Views (number of times users viewed products when they appeared in the product list), Product List Clicks (number of times users clicked products when they appeared in the product list), Product List CTR (the rate at which users clicked the product list to view products (number of clicks divided by the number of times the list appeared), Internal Promotion Views (number of times users viewed internal promotions), Internal Promotion Clicks (number of times users clicked internal promotions), Internal Promotion CTR (the rate at which users click internal promotions (views/clicks)), Transactions (total number of completed purchases on your site), Average Value (average value of e-commerce transactions), Unique Purchases (total number of times a specified product (or set of products) was a part of a transaction), Product Revenue per Purchase (average product revenue per purchase), Average Order Value (average value of e-commerce transactions). C'est votre taux de conversion – le nombre de transactions, divisé par le nombre de visites. The demographics report is a great way to test assumptions around your customer persona, that’s your ideal target customer, and find out who is really buying from you. SKU47), The category to which the item belongs (e.g. can be specified via an Here you can see people are searching for ‘bundle deals’, you could then create a bundle offering in your store and test its success. transactions, and refunds. (e.g. example, this tracker will send currency values as Euros: Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. The enhanced ecommerce plug-in includes support for measuring impressions and To grow your ecommerce business, you must first understand what it looks like now, then you can create business objectives, goals, KPIs and targets to track and optimize. productFieldObject to add product details, and the

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